Testimonial from R., deeptech founder in software:

“Working with Bryce was one of the very first, and easily one of the best, decisions I made as a founder. Coming from a career as a scientist, I had little experience with business, leadership, or building a company. I knew I needed a guide, and Bryce became that and so much more.

Over the past year, I went through the most intense personal growth of my life. I started as a nervous outsider to the startup world, and with Bryce’s support, grew into a confident founder and CEO. With his coaching, I raised funding, launched a product, and signed early commercial contracts. At every critical juncture, Bryce was there: asking the right questions, gently nudging me toward the right actions (often outside my comfort zone), and holding me accountable.

But what truly sets Bryce apart is his approach. He didn’t just teach me what to do; he helped me become someone who knows how to think like a leader. He challenged me to make hard decisions, to step into discomfort, and to build a mindset that could weather the ups and downs of startup life. One powerful shift was learning to trust the process, not just the outcome, a principle that transformed how I make decisions and gave me the confidence to lead.

What I respect most about Bryce is how deeply he cares about me as a person, not just as a founder. He consistently encouraged me to prioritize my well-being and my family, reminding me that sustainable leadership starts from within. This perspective was a radical and empowering contrast to the typical startup hustle culture.

Bryce is not only a wise and experienced advisor; he is one of the most principled and thoughtful people I’ve ever worked with. I’ve become a better founder, and in many ways, a better person, because of our work together. For any first-time founder, especially those transitioning from technical or research backgrounds, I can’t imagine a better coach or ally than Bryce.”

Testimonial from M., deeptech founder in software:

“What sets Bryce apart as a coach is his deep understanding that, in the earliest stages, a startup is inseparable from the founder’s personal identity. He helped me uncover the roots of my mental discomfort with uncertainty and how that was distorting my decision-making for my company. Early on, I had severe tunnel vision. I believed there were only a handful of ideal customers out there, and that one misstep in communication would cause the whole company to fail. Bryce helped me break out of that scarcity mindset and reframe the way I approached growth.

While working with Bryce, we landed our first customer. I had zero background in sales. Bryce guided me through the uncertainty and back-and-forth that comes with working with large industrial partners. He reminded me to keep my patience, push for a fair price, and most of all, be incredibly easy to work with. More than anything, he emphasized the critical importance of securing that first partner. Without his steady reinforcement and ability to help me stay mentally open and persistent, I would have assumed that I wasn’t cut out for business. I now know that I am, and just like any skill, it takes time and practice.

If you’re a scientist-turned-founder stepping out of academia, I especially recommend working with Bryce. He’ll help you see where rigid, black-and-white academic thinking no longer serves you, and how to develop the mindset needed to build something in the face of ambiguity, where there is often no ‘right answer’.”

Testimonial from S., deeptech founder in materials:

“I'm a first time founder, and I have my hands full juggling strategic initiatives with day-to-day management. As my executive coach, Bryce serves as a valuable sounding board. His emphasis on prioritization and time management improved my productivity almost immediately. One of our most important conversations started with him asking, "What are your biggest risks to success?" I spent time identifying each one, while he pushed me to recite or construct ways that I'm addressing each risk. We've carried this discussion into future sessions as Bryce helps me use my calendar as a strategic tool. (Activities that address existential risks obviously should rate higher on my priority list.)  

On the team front, Bryce's own startup experience is extremely valuable. His advice for recruiting co-founders, advisors, and early hires comes from his own hard-learned lessons. He also has an extensive professional network, which has opened doors to several potential advisors, investors, and corporate partners. 

Bryce is friendly and personable, but he holds me accountable for the goals that we set (fundraising, product, hiring). We jointly troubleshoot any setbacks, drawing from his experience as a successful founder and startup advisor. He delivers a lot of value to me as a straight-talking coach, delivering business acumen, an extensive network, and real-world insights.”